Success Story: Loving What You Do… Every Day

Not everyone in a job or running a business can say that they love their work every single day. Most of us have days we love, and others not so much. Here is an uplifting Success Story from one of our tellent members, who truly found her niche.

This month’s success story comes from business owner Jolene MacDonald, someone who loves what she does, every day. 

What kind of work do you do? Who and how do you help people? 

I started Accessibrand, which is an accessibility-focused design and marketing agency that is a collective of individuals impacted by disability. We help businesses and organizations ensure that they are accessible and inclusive through our roster of services and subscription plans, while also providing flexible employment opportunities.  

Tell us about yourself and the path that led you to starting your own business. How did you “uncover” the problem you are now solving?  

I have been a graphic designer for over 20 years. While being a co-founder of a previous business, my eyes were opened wide to the issues that individuals with disabilities face while trying to navigate and use marketing and communications tools. It was only after personal experiences—having a daughter with a disability and being diagnosed with an invisible disability myself a few years ago—that I realized how important it was to pursue change for accessibility. The problems were uncovered because I was living it and seeing it all the time, so I decided to do something about it. 

What was the most challenging thing about starting your business?  

The most challenging was wearing all the hats, and having all the financial obligations of paying the bills somehow, while wanting to ensure I was still following my purpose. Growth is not easy, but is so worth it. 

How do you feel about what you do now?  

I love it! I wake up every day knowing our work will help many people!  

What do you wish someone had told you when you first started your journey into entrepreneurship?  

Be prepared to work hard, accept failure as something positive and stay humble. 

What one piece of advice or resource would you offer to women starting on their own entrepreneurship journey? 

Find mentors, lots of them, and don’t be afraid to ask for help!  

How did the Talent Ecosystem support you on your journey to building or growing your business? 

Tellent is a wonderfully supportive community. Jenny has been tremendous in connecting people, as well as myself and my company to others. I was also able to bring on new clients through Tellent and I may never have found these opportunities elsewhere. Clients that are like-minded and appreciate my experience and the value I can bring to their organizations. Being able to interact and connect this way increases so many opportunities. Cold calling is not my forte and being a part of this group just feels natural and friendly.  


THANK YOU, Jolene, for doing what you do and sharing your inspirational journey with us. We hope you, dear reader, feel inspired too! 

Find out more about Jolene and follow her on Facebook, Instagram or connect with her on LinkedIn.

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